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Lhajja Fatima Ait Moussa, remembrance

Public-interest foundation · Africa

HFAM Foundation, Fatima's legacy in service of Africa

« She could not write her name. But she knew how to create gold. »

HFAM is autonomous in its governance: it continues a family story and field commitments, linked to, yet distinct from, Folk Oils' commercial activity.

Her life in four dates

1950
Birth
2004
Afoulki
2016
Parliament
2019
Passing

Contribution mechanism

Every kilogram of oil sold by Folk Oils triggers an automatic transfer — non-negotiable — to the HFAM Foundation.

1

Folk Oils oil sale

2

€0.25 / kg transferred

3

HFAM Foundation

4

Rural women beneficiaries

A foundation rooted in a true story

HFAM takes its name and its standard from Lhajja Fatima Ait Moussa: a woman from the Anti-Atlas who could not read or write, widowed very young, who built dignity through work, cooperative life, political recognition, passing something on to her children. This is not a CSR window: it is a moral continuity between what she stood for and what we fund today across several African countries.

We publish our lines of action and numeric targets so partners, communities and citizens can judge us on facts. Over time, annual reports, impact evidence and calls for cooperation (NGOs, institutions, philanthropy) will be gathered here, like leading corporate-linked foundations, with a deliberately continental geographic ambition.

« Extend Fatima's breath, from Idmine to the whole African continent »

Mission

Improve living conditions for rural women and small African producers through concrete action on economic empowerment, access to education, environmental protection and food sovereignty.

Vision

That every rural African woman, as Fatima was, may turn her labour into dignity, her ancestral know-how into lasting income, and her story into transmissible pride.

HFAM

Foundation identity

These facts are updated as legal steps are completed and reports are published.

Public-interest foundation · Africa

Hajja Fatima Ait Moussa Foundation

Full name

Hajja Fatima Ait Moussa Foundation, HFAM

Acronym

HFAM

Founder

Abdelaziz El Mehni, son of Lhajja Fatima, CEO of Folk Oils SARL

Year established

2020, one year after Fatima's passing (7 October 2019)

Headquarters

Idmine, Anti-Atlas, Agadir, Morocco (Fatima's birthplace)

Legal status

Public-benefit foundation, Moroccan law, to be registered if not yet done

Area of action

African continent, priority Morocco, Burkina Faso, Kenya, Tanzania, Nigeria

Link with Folk Oils

€0.25 per kg of oil sold transferred to the HFAM Foundation (automatic, non-negotiable mechanism)

Governance

Board: Abdelaziz El Mehni + Afoulki members + African partners

Online presence

This official microsite (folkoils.com/fondation-hfam); a dedicated domain may complement public information later.

Transparency

HFAM funding model

A predictable core (€0.25 per kg of oil sold by Folk Oils) complemented by partners and donors: any material change will be explained in public reports.

Folk Oils SARL, structural commitment

€0.25 per kg of oil sold, transferred automatically on each invoice

Estimated volume

Variable · indexed to Folk Oils sales volumes

B2B buyer contribution (opt-in)

Order option: +0.5% to HFAM, certificate issued

Estimated volume

Depends on engaged client volume

International development funds

IDB · BOAD · AFD · GIZ · USAID · UN Women, annual applications

Estimated volume

Pillar-specific projects

Cosmetics corporate philanthropy

Folk Oils B2B brands invited to co-finance named projects

Estimated volume

Partnerships to build

Public annual HFAM report

Full flow transparency, independent audit on website

Estimated volume

Institutional credibility

Annual KPIs published (HFAM report)

Annual indicators, presented in a readable cumulative way, to account publicly for the continental scale we aim for.

Women direct beneficiaries (training, scholarships, care)

2026 target
500
2028 target
2,000
2030 target
5,000

Argan trees replanted (cumulative programme)

2026 target
5,000
2028 target
20,000
2030 target
50,000

Cooperatives & groups supported outside Morocco

2026 target
3
2028 target
8
2030 target
15

Children receiving school scholarships

2026 target
50
2028 target
200
2030 target
500

African countries with active HFAM projects

2026 target
3 (Morocco, Burkina, Kenya)
2028 target
6
2030 target
10

Folk Oils contribution per kg sold (HFAM)

2026 target
€0.25
2028 target
€0.25
2030 target
€0.25

Annual HFAM CSR report published + submitted to UN

2026 target
Yes, 2026
2028 target
Yes
2030 target
Yes, EcoVadis Gold targeted

Context: foundations and programmes in the vegetable oil sector

Indicative overview from public sources; it may evolve if the organisations listed publish new programmes.

HFAM Foundation

Company
Folk Oils SARL
Geographic scope
African continent (10 countries targeted by 2030)
Actions
Women · Forest · Producers · Education
Publication
UN annual report targeted

Marocavie (internal association)

Company
FolkOils Morocco
Geographic scope
Morocco only
Actions
Argan forest protection · communities
Publication
Not independently published

Heess Organics (programme)

Company
Gustav Heess
Geographic scope
No dedicated foundation
Actions
Generic CSR certifications
Publication
No dedicated report

Henry Lamotte Foundation

Company
Henry Lamotte Oils
Geographic scope
No foundation identified
Actions
N/A
Publication
N/A

This table summarises the public landscape: it does not judge other groups' strategies, but situates HFAM as one of the few explicitly named foundations, open to sub-Saharan Africa and the Maghreb, with a stated financial base and a narrative tied to a documented human figure, which shapes our duty of proof towards you.

Planned features (live impact figures, PDF report, contributions, interactive map, multilingual testimonials): editorial phases 2 and 3.

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